L&C had the great privilege of assisting the new Cooking Channel in the development of its brand voice and personality, through the creation of a documentary-style image campaign. We went out and found sixteen amazing food people from a casting search of hundreds, and had them tell their stories during an intense on-camera interview session. Combined with beautifully shot footage in several locations, the pieces created a totally natural, totally savory image of the new Cooking Channel and the interesting and sometimes fanatical people who make up their audience.

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