What do fake orgasms, Ikea and Quidditch have in common? They were all part of our innovative social media driven campaign for Zipcar.
Zipcar asked us to help them build their social media following through an online campaign. So, we teamed up with comedian Dan Levy and let Facebook fans submit their ideas for an adventurous day trip. After pouring through hundreds of submissions, three participants were chosen to go out on the road with Dan Levy. Naturally, hilarity ensued.
Each crazy day was filmed and edited into a webisode that ran on Zipcar’s facebook and youtube pages, growing their followers across social media.