WEtv came to us looking for a way to promote Wednesdays as their new, dedicated night for movies. We developed a few concepts and came away with a five-star script, design, and execution for this brand spot: “WTF! What’s The Flick Wednesdays”. In addition, tune-in spots were created to represent their movie lineups. It was a fun project, and why wouldn’t it be? I mean, WTF?!?